Semrush Keyword Overview

The Semrush Keyword Overview node retrieves volume, CPC, competition, number of results, and difficulty for one or more keywords through a connected Semrush account.

What does the Semrush Keyword Overview node do?

The Semrush Keyword Overview node queries the Semrush API to return key SEO metrics for one or several keywords against a chosen country database. For every keyword you submit, it returns a row containing the columns you selected (volume, CPC, competition, number of results, keyword difficulty).

Common use cases:

• Pre-qualifying a list of keywords generated by an LLM before adding them to a content brief.
• Scoring an existing keyword pool to focus on terms with high volume and acceptable difficulty.
• Comparing the SEO potential of the same keyword across several country databases (FR, US, UK).

Quick setup

Follow these steps to add and configure the Semrush Keyword Overview node in your workflow:

Configuration parameters

Configuring the node means choosing which Semrush account to use, which keywords to analyze, and which metrics to retrieve.

Required fields

Optional fields

What does the node output?

The node outputs a JSON-encoded string containing the rows returned by Semrush. Each row maps the column codes you requested to their values for one keyword.

How to use the output

1. Draw a connection from the Keywords Data output port.
2. Connect it to the next node and create a variable (for example, keywords_data).
3. Use a JSON Path Extractor or an LLM downstream to parse and exploit the metrics.

Usage examples

Example 1: Qualifying an LLM-generated keyword list

You ask an LLM to brainstorm 20 keyword ideas around content marketing, then keep only those with enough monthly volume.

Configuration:

• Database (Country): us
• Export Columns: Ph,Nq,Kd
• Keyword(s): connected to the LLM output

Sample output (parsed):

[
  { "Ph": "content marketing", "Nq": 22000, "Kd": 72 },
  { "Ph": "content strategy", "Nq": 9900, "Kd": 65 },
  { "Ph": "content marketing tools", "Nq": 1900, "Kd": 48 }
]

A downstream Filter List node can then keep only the rows where Nq >= 1000 and Kd <= 60.

Example 2: Cross-country comparison for one keyword

You want to know whether seo audit is worth targeting in France and in the United States.

Setup:

• Two Semrush Keyword Overview nodes, one with Database = fr, one with Database = us.
• Keyword(s) is the same single value seo audit in both nodes.
• Export Columns: Ph,Nq,Cp,Co.

A downstream LLM node can read both outputs and recommend which market to prioritize.

Common issues

The node fails with 'Semrush: API key not configured'

Cause: No Semrush integration is selected in the node settings.

Solution: Open Integrations in Draft & Goal, connect a Semrush account, then pick it in the Semrush Integration field of the node.

The node fails with 'Keywords are required'

Cause: Neither the Keyword(s) field nor the input port produced a value at runtime.

Solution: Either type at least one keyword in the field, or make sure the upstream node is connected to the input port and actually emits a non-empty value.

The output looks empty for some keywords

Cause: Semrush has no data for that keyword in the chosen country database (very long-tail or new keyword).

Solution: Re-run the node against another database (for example us instead of fr), or rephrase the keyword.

Best practices and pitfalls

How does it fit into a workflow?

Semrush Keyword Overview typically sits between keyword generation and content production: it adds SEO metrics so that downstream nodes can prioritize, filter, or enrich the keyword list.

graph LR
    LLM[LLM keyword brainstorm] --> SK[Semrush Keyword Overview]
    SK --> JPE[JSON Path Extractor]
    JPE --> FL[Filter List
<br/>volume + difficulty thresholds]
    FL --> Brief[LLM brief writer]

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