Internal Linking Workflow

What you’ll build

A workflow that analyzes your website’s internal linking structure and suggests opportunities to improve SEO through better link distribution. Time to build: 20 minutes Nodes used: Web Scraper, Internal Link Recommendation, Loop, Google Sheets

The problem

Internal linking is crucial for SEO but hard to optimize:

Mapping all existing internal links manually is tedious
Finding orphan pages (no incoming links) is difficult
Identifying link opportunities requires content knowledge
Keeping track of changes over time is nearly impossible

This workflow automates internal link analysis and recommendations.

Workflow overview

Step-by-step guide

Step 1: Prepare your pages

You need a list of all pages to analyze. Options:

Export from Google Search Console
Scrape your sitemap
Use a Google Sheet with URLs

Step 2: Create the workflow

Click New Workflow
Name it “Internal Link Analysis”

Step 3: Fetch your URL list

Add Google Sheets Reader

Configure:

Spreadsheet ID: Your URL list
Range: URLs!A:A

Step 4: Scrape each page for links

Add Loop node

Configure:

Items: {{GoogleSheets_0.data}}

Add Web Scraper inside loop

Configure:

URL: {{Loop_0.currentItem.url}}

The scraper extracts all internal links from each page.

Step 5: Analyze link structure

Add Internal Link Recommendation node

This node analyzes your link data and identifies:

Orphan pages (no incoming links)
Over-linked pages
Link equity distribution
Suggested new links

Configure:

Pages Data: {{Loop_0.results}}
Domain: yourdomain.com

Step 6: Generate AI recommendations

Add LLM node

Configure:

Model: GPT or Claude
Instructions:

Based on this internal linking analysis, provide actionable recommendations.

Orphan Pages: {{$orphanPages}}
Low Link Pages: {{$lowLinkPages}}
Top Linked Pages: {{$topLinkedPages}}

For each orphan or low-link page, suggest:
1. Which existing pages should link to it
2. What anchor text to use
3. Where in the content to place the link

Format as a table with columns:
Target Page | Source Page | Anchor Text | Placement

Step 7: Export to Google Sheets

Add Google Sheets node

Create three sheets:Sheet 1: Link Map

All pages with incoming/outgoing link counts

Sheet 2: Orphan Pages

Pages with zero incoming links

Sheet 3: Recommendations

AI-generated link suggestions

Sample output

Link analysis report

Page	Incoming Links	Outgoing Links	Status
/blog/seo-guide	15	8	Well-linked
/blog/new-post	0	3	Orphan
/products/tool-a	2	1	Under-linked

AI recommendations

Target Page	Source Page	Anchor Text	Placement
/blog/new-post	/blog/seo-guide	”latest SEO tips”	After paragraph 2
/products/tool-a	/blog/tools-review	”Tool A”	In product list

Advanced options

Analyze anchor text distribution

Track what anchor text is used for each page:

Page: /blog/seo-guide
Anchors:
- "SEO guide" (5 links)
- "learn SEO" (3 links)
- "click here" (2 links) ⚠️ 

Generic anchors like “click here” or “read more” waste link equity. The workflow can flag these.

Calculate internal PageRank

Add a calculation step to estimate internal PageRank:

Monitor changes over time

Schedule weekly runs and track:

New orphan pages
Changes in link counts
Implementation of recommendations

Best practices

Focus on orphan pages first

Orphan pages are invisible to search engines. Prioritize:

High-value orphan pages
Recently published content
Product/service pages

Use descriptive anchor text

Good anchor text should:

Describe the target page
Include relevant keywords
Be natural in context

Bad	Good
Click here	Complete SEO guide
Learn more	Internal linking best practices
This page	Draft & Goal workflow builder

Maintain link equity flow

Ensure link equity flows to important pages:

Homepage → Category pages → Individual pages
     ↓           ↓               ↓
   High PR    Medium PR       Target PR

Results you can expect

Metric	Before	After
Orphan pages	50+	0
Avg. internal links	2	8
Crawl efficiency	60%	95%
Organic traffic	-	+15-30%

Start Here

Fundamentals

Use Cases

What you’ll build

The problem

Workflow overview

Step-by-step guide

Step 1: Prepare your pages

Step 2: Create the workflow

Step 3: Fetch your URL list

Step 4: Scrape each page for links

Step 5: Analyze link structure

Step 6: Generate AI recommendations

Step 7: Export to Google Sheets

Sample output

Link analysis report

AI recommendations

Advanced options

Analyze anchor text distribution

Calculate internal PageRank

Monitor changes over time

Best practices

Focus on orphan pages first

Use descriptive anchor text

Maintain link equity flow

Results you can expect

Next steps

Keyword Research

Content Audit

Start Here

Fundamentals

Use Cases

​What you’ll build

​The problem

​Workflow overview

​Step-by-step guide

​Step 1: Prepare your pages

​Step 2: Create the workflow

​Step 3: Fetch your URL list

​Step 4: Scrape each page for links

​Step 5: Analyze link structure

​Step 6: Generate AI recommendations

​Step 7: Export to Google Sheets

​Sample output

​Link analysis report

​AI recommendations

​Advanced options

​Analyze anchor text distribution

​Calculate internal PageRank

​Monitor changes over time

​Best practices

​Focus on orphan pages first

​Use descriptive anchor text

​Maintain link equity flow

​Results you can expect

​Next steps

Keyword Research

Content Audit

What you’ll build

The problem

Workflow overview

Step-by-step guide

Step 1: Prepare your pages

Step 2: Create the workflow

Step 3: Fetch your URL list

Step 4: Scrape each page for links

Step 5: Analyze link structure

Step 6: Generate AI recommendations

Step 7: Export to Google Sheets

Sample output

Link analysis report

AI recommendations

Advanced options

Analyze anchor text distribution

Calculate internal PageRank

Monitor changes over time

Best practices

Focus on orphan pages first

Use descriptive anchor text

Maintain link equity flow

Results you can expect

Next steps